With deep roots in the custom integration industry and a proven track record of driving channel growth, Miller will help luxury systems integrators throughout the Eastern U.S. leverage RoseWater Energy’s industry-leading power solutions to create new revenue opportunities while addressing the growing demand for reliable, resilient power in today’s connected homes.
PLANTATION, FL – June 9, 2026 – RoseWater Energy, the leader in advanced power conditioning, energy management, and storage systems for luxury homes, announces the appointment of Jeff Miller as its new Eastern Regional Sales Manager. Covering all territories east of the Mississippi River, Miller will help expand RoseWater Energy’s presence among luxury residential systems integrators, designers, architects and other building professionals while advancing the company’s mission of making power management a critical component of every high-performance home.
Miller brings more than two decades of experience in the CEDIA channel, including 12 years as a custom integrator and leadership roles with some of the industry’s most recognized technology brands, including TiVo, eero, WyreStorm, and URC. His extensive background spans AV distribution, networking, and control systems, giving him a unique understanding of the challenges integrators face in designing, deploying, and supporting today’s increasingly sophisticated home technology systems.
In his new role, Miller will focus on strengthening dealer relationships, developing new business opportunities, and helping integration partners recognize the critical role power plays in overall system performance, reliability, and profitability.
“Jeff’s experience as both an integrator and manufacturer representative gives him tremendous credibility with our dealer partners,” says Joe Piccirilli, CEO of RoseWater Energy. “He understands firsthand how integrators operate, the challenges they encounter in the field, and the pressure they face to deliver flawless technology experiences. Just as importantly, he understands that power is often the hidden culprit behind many of the issues dealers spend countless hours troubleshooting. Jeff is uniquely positioned to help our partners identify those opportunities and grow their businesses.”
Miller was drawn to RoseWater by both the company’s reputation and its unique ability to solve one of the industry’s most overlooked challenges. “Throughout my career, I’ve worked across virtually every major category in the integration business—video distribution, networking, control systems, and entertainment technologies,” says Miller. “The one thing missing from my toolbelt was power. What I’ve discovered is that RoseWater is the best-in-class solution for addressing the complex power issues that impact every subsystem in a home. This is the first time I’ve worked with a company that sits at the very top of its product category, and the opportunity to work alongside Joe and the RoseWater team was something I couldn’t pass up.”
Miller believes many integrators still underestimate how much power quality affects system performance, long-term reliability, and service demand in the field. “Every device that plugs in shares one thing in common: power,” he says. “Yet too often, when a system becomes unstable, dealers look first at software, networking, programming, or installation practices, while power is rarely treated as a primary suspect. For custom integrators, there is a real opportunity to view power not simply as another product category, but as a way to solve problems, reduce callbacks, improve the client experience, and create a meaningful new profit center.”
Another key differentiator that impresses Miller is RoseWater Energy’s concierge approach. RoseWater Energy gives custom integrators a clear path to offer advanced power solutions while helping protect their time and profitability through hands-on support throughout the sales, design, installation, commissioning, and deployment process. “Our partners don’t need to invest in additional trucks, warehouse space, installation personnel, or specialized expertise,” he explains. “RoseWater handles the logistics and commissioning, allowing dealers to focus on what they do best while benefiting from a premium solution that adds value to every project. Margins continue to shrink across many product categories, but power represents an opportunity to add a high-value solution without adding significant operational overhead.”
With the addition of Miller, RoseWater Energy further strengthens its national sales organization and commitment to helping integrators deliver exceptional technology experiences backed by clean, conditioned, and reliable power.
To learn more about the state of electrical power in the U.S., its impact on home technology, and solutions that clean, condition, and regulate incoming electrical power to ensure optimal performance and longevity of connected devices, please visit www.rosewaterenergy.com.
About RoseWater Energy
RoseWater Energy understands that Power is the Foundation® for any smart home. The company designs and manufactures a complete solution providing both power conditioning and consistent energy, as well as surge and lightning protection for the main power source, solar input, and standby power, along with analytics and remote monitoring in a redundant industrial-grade system made for large, high-end residences and commercial environments.
Committed to building Simply the Best® energy management system on the market, RoseWater Energy HUBs work 24/7 and are always providing clean power in any situation – including during normal grid operation as well as grid spikes, surges, brownouts, or power outages. RoseWater HUBs are built with full power conditioning functionality and zero-transfer-times between power sources. These unique features enable technology integration professionals to reduce or eliminate a plethora of unnecessary and expensive client service calls due to power issues and instead, provide peace of mind. White-glove support ensures a successful outcome. RoseWater will work with authorized integration firms to help design, build, integrate, and manage a custom Power Plan™ specific to the needs of each project. For more details visit www.rosewaterenergy.com.
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