The Next Great Opportunity - Letter from the CEO
January 4, 2016
In what I hope will be an ongoing series of posts, we want to inform our followers about what we believe is the next great opportunity for the CI professional within intelligent energy management and security channels.
On behalf of RoseWater, in what I hope will be an ongoing series of posts, we want to inform our followers about what we believe is the next great opportunity for the CI professional within intelligent energy management and security channels. I know that we, at RoseWater, cannot be completely impartial but I am confident characterizing our product as:
"The most complete, intelligent residential energy solution on the market today."
The RoseWater Energy Hub is the first all-in-one residential and light commercial power solution integrating three capabilities into one platform to serve the complete electrical needs of an entire premises, in essence transforming the electrical system in place into a microgrid:
- Power conditioned output protects and enhances the performance of all home and office electronics. With power quality higher than utilities, sensitive audio and video systems as well as home networking components, home automation and lighting control systems will perform at their best and last longer.
- Uninterruptable power supply with zero transfer time and a large amount of battery back up will safely and securely allow users to ride out power failures.
- Ready for renewables – users adopting the RoseWater Energy Hub for power quality and back-up reasons can "go solar" for relatively little additional cost, for greener living.
The RoseWater Energy Hub offers a seamless total system integration solution, using a dual inverter system with solar input, that blends power conditioning, backup, and renewable energy management into one pre-assembled, configured and integrated industrial-grade platform. With everything integrated, prewired and tested, the potential for installation and set-up problems is greatly reduced at the jobsite.
Now that that you're more aware of our product, I'd like to further explain the engineering, product design, marketing strategy and the planning that went in to the creation of RoseWater Energy Group and the Energy Management Hub. In the series of posts ahead, we will cover various topics from the glossary of terms that serves as a living document with subsequent posts and feedback from integrators, performance features such as UPS, surge, battery storage, and renewables, and much more. If there is a related topic you're interested in knowing more about – let us know and we will cover it. I hope that this will evolve into a two-way discussion.
Now, the road traveled to get the product you see today and the marketing strategy we have employed started just over three years ago, when I present my idea to my partners, Mario and Marco, for a high end residential energy storage device. Fortunately, the idea intrigued them enough to begin discussions and put some flesh on the bones of the idea.
At the time we began our discussion, most battery companies believed that because batteries were so expensive, the only viable model for energy storage needed government or utility subsidies but we all know subsidized businesses seldom end on a good note. We knew that initially the product would be expensive and that led us to the conclusion that we should build a feature rich product and target the only channel experienced in dealing with innovators and early adopters, the CI channel. Next, we put together a group of installers and asked their opinions on feature sets and amounts of power and energy storage. From those early discussions came the basis of the current RoseWater Energy Management Hub. At the time, we hadn't realized how difficult a process this would ultimately be and to create the type of high end product we needed proved to be quite the challenge. Add a couple of years of frustrating engineering and the fortunate discovery of Alpha Technologies, an industry leader in Industrial grade, field tested products, and the Energy Management Hub was born. For more detailed information, check out our product page at http://www.rosewaterenergy.com/index.php/product-solutions
Be sure to check back for the glossary soon.
CEO and Managing Director
RoseWater Energy Group